Building ethical relationships with your customers that add value during
the exchange to the products and services that are offered.
Business and Marketing Plan Development
Business plan development includes the following elements: executive summary, marketing plan, financial plan, marketing research, competitor analysis, management team, and operations plan.
Marketing plan development includes the marketing mix (product, place, promotional, and price), segmentation (that utilizes demographics, geographical location, and behavior patterns of the customer), and break even analysis.
Assessment tools like SWOT and Boston Consulting Group (BCG) (portfolio matrix)
E-commerce development that includes relocation of existing brick and mortar operations to an online presence. How to increase market share without the costs associated with a brick and mortar structure. Utilize technology to enhance both the customer's knowledge and knowledge about your product offerings which add value during the exchange for each.
Train on how to enhance the e-commerce presence for women and minorities utilizing the killer app concept that creates communities of value and how to create learning interfaces on your website.
Digital strategies that are used to keep your organization relevant in
this ever changing environment. Strategies may
include low cost, differentiation, diversified, and value added. Guidance in
understanding all the forces that face normal
businesses each day in order to remain competitive.